Is your digital marketing strategy expanding reach and growing the bottom line? To understand the ROI and how effective those marketing efforts are, campaign results need to be measurable. The process of reporting and analysis begins with a baseline assessment of your current marketing efforts. Once a new strategy has been implemented, we monitor it’s performance and compile the data into a comprehensive report. Through in-depth and ongoing analysis, we determine the most effective messages and tactics, and constantly look to improve outcomes.
Digital marketing doesn’t replace having a solid PR strategy in place, and is critical when it comes to generating press coverage and other influential, third-party content. But the ROI is harder to quantify, measure and at times defend. We have a network of PR experts and relationships with top-tier reporters in key industries including technology, retail, HR, fashion and beauty, and the list keeps growing. We consider media coverage, impressions and speaking opportunities as part of the “marketing mix” and have a unique approach to how these results are factored into reporting and analysis. We makes ourselves accountable for generating results and helping our clients understand the impact their investments are having on the business.
Our major reporting & analysis services are designed to be action-oriented, not a “rear view” look at your business. Services include:
- Baseline assessments
- Customized metrics
- Intuitive dashboard
- Campaign reporting
- Brand equity ratings