Comprehensive Analysis

Conversion Marketing is a Sprout Social business partner and uses the platform, along with Bambu by Sprout, to provide clients with incredible analytics and insights. Using the latest tools and technologies, Conversion provides clients with a dashboard to be able to quickly see performance and actionable insights.

Is your digital marketing strategy expanding reach and growing the bottom line? To understand the ROI and how effective those marketing efforts are, campaign results need to be measurable. The process of reporting and analysis begins with a baseline assessment of your current marketing efforts. Once a new strategy has been implemented, we monitor it’s performance and compile the data into a comprehensive report. Through in-depth and ongoing analysis, we determine the most effective messages and tactics, and constantly look to improve outcomes.

 

Digital marketing doesn’t replace having a solid PR strategy in place, and is critical when it comes to generating press coverage and other influential, third-party content. But the ROI is harder to quantify, measure and at times defend. We have a network of PR experts and relationships with top-tier reporters in key industries including technology, retail, HR, fashion and beauty, and the list keeps growing. We consider media coverage, impressions and speaking opportunities as part of the “marketing mix” and have a unique approach to how these results are factored into reporting and analysis. We makes ourselves accountable for generating results and helping our clients understand the impact their investments are having on the business. 

 

Our major reporting & analysis services are designed to be action-oriented, not a “rear view” look at your business. Services include:

  • Baseline assessments
  • Customized metrics
  • Intuitive dashboard
  • Campaign reporting
  • Brand equity ratings

The purpose of digital marketing is to produce results. To understand your ROI and how effective those marketing efforts are, the results need to measurable. The process of reporting and analysis begins with a baseline assessment of your current marketing efforts. Once a new strategy has been implemented, we monitor its performance and compile the data into a comprehensive report. Through in-depth analysis, we determine what is effective and what isn’t.

 

When it comes to PR, ROI can hard to quantify, measure and at times defend. That’s why we do things differently. We consider media coverage, impressions and speaking opportunities as metrics for success, but we set the barometer so much higher, taking an integrated approach to accomplishing your goals. Our strategic, big-picture view factors in the return on your PR investment, from new clientele to the bottom line. If somethings not working, we make the appropriate adjustments.

 

Our major reporting & analysis services include:

  • Baseline assessments
  • Results-driven
  • Intuitive dashboard
  • Customized metrics
  • Campaign reporting
Is it time to rethink your Analytic strategy?