The Team

Build Effective Marketing Strategies

In today’s online worldwide marketplace, you can no longer assume your customers will find you based solely on relevancy. It requires marketing that actively identifies and engages both potential and existing clients.

 

We develop customized strategies for our clients based on solid market research. This allows us to discover who your audience is, what type of information, services or products they are searching for and define their customer journey.

 

Armed with this information, we can create marketing campaigns that will appeal to your specific buyer persona. Our campaigns clearly communicate that your company can provide exactly what they want while guiding them along the path to conversion.

Our Vision

Successful conversion is about seizing every opportunity.

 

Is your business making the most them?

 

Transforming thought leadership into leads, casual visitors into followers, disgruntled customers into advocates and, marketing into revenue could easily become missed opportunities.

 

A team of PR and marketing pros, Conversion identifies these opportunities, develops data driven strategies and provides targeted, impactful marketing that elicits action and generates revenue growth.

Partners

Partners, Matt Berry, Alan “Chip” Green, and Gary Schaefer, lead diverse teams of global professionals. Conversion Marketing teams take pride in providing our clients with peace of mind – the kind you get when you know your media is on message, on brand and on budget. Our clients love us because we make their professional lives easier… and we’re fun!

digital marketing services

Matt Berry

With a keen eye for unique perspectives, Matt brings a personal touch to his strategic and tactical expertise. Over the last 20 years, he’s stayed on the cutting edge of a rapidly evolving industry. Leading teams around the world, his campaigns and initiatives span a variety of traditional and digital platforms. From his time working for world-class PR agencies in NYC, through his development at IBM, Matt has gathered a wealth of information about the inner workings of the agency world.

 

Over the course of his 15 year career with industry giant, IBM, Matt worked with a variety of professionals, from leading scientists to multinational corporate executives. Having served in every station, from entry-level to Vice President of Corporate Communications, he has a rich and multifaceted knowledge base. As a team leader, he has assembled and motivated the individuals responsible for building the brand and communications strategy behind IBM’s multibillion dollar business.

 

A truly global citizen, he completed two separate assignments in Africa, and traveled to over a dozen countries in Asia, Africa, and Europe. This experience gave him unique insight into international business culture.

 

During his time at IBM, he helped take several brands from ideas to realities and revenue, including IBM MobileFirst. Matt was also part of the core team that developed IBM’s Smarter Planet initiatives.

 

He holds a B.A. from the School of Journalism at San Diego State University. While San Diego remains Matt’s favorite place to be, he calls New Jersey home. When he’s not in the office, Matt taps into his other sources of inspiration, creativity and endurance – his wife Monica and their three wonderful children – Jack, Lyla and Sam – who are all extended members of the Green Ink-Conversion team.

Alan “Chip” Green Jr

A singer-songwriter-performer, Alan “Chip” Green Jr. brings a unique perspective and the spirit of collaboration to the art of marketing. Committed to his community and a seasoned world-traveller, he is passionate about many causes and is an unwavering advocate for diversity and inclusivity; a champion of volunteerism and community initiatives. His genuine joie de vivre is the lens through which he sees the world and is reflected in both his personal and professional life.

marketing communications agency
marketing communications agency

Alan “Chip” Green Jr

Alan “Chip” Green, Jr. launched the company in 1992, offering full-service multi-media production to corporations of all sizes. A singer-songwriter-performer, Chip brings a unique perspective and the spirit of collaboration to the art of marketing. Committed to his community and a seasoned world-traveller, he is passionate about many causes and is an unwavering advocate for diversity and inclusivity; a champion of volunteerism and community initiatives. His genuine joie de vivre is the lens through which he sees the world and is reflected in both his personal and professional life.

marketing communications company

Gary Schaefer

Gary Schaefer is an award-winning executive with extensive expertise in all facets of marketing communications. He has a knack for developing programs that drive clear value propositions in support of strategic marketing initiatives for Fortune 500 companies. He holds a BS in Marketing as well as a Master’s in Business, is a published author and all-around creative juggernaut. A former client, Gary joined Green Ink-Conversion Marketing in 2003, and has since helped transform the business into a true marketing ‘agency’, with strong processes combined with flexibility.

Associates

Joanne Macdonald

A skilled communicator, team builder and marketing professional, Joanne excels at building bridges to connect Marketing, Sales and Product teams with programs and content that drive sales. Over the past 20 years Joanne has worked with technology companies ranging from start-ups, to mid-size scaling in prep for acquisition, to industry leaders including IBM where her team launched IBM’s Mobile First offering at Mobile World Congress in Barcelona.

 

Joanne holds a Master’s degree in Business and is inspired by the opportunity to collaborate with clients to implement programs that drive awareness, customer acquisition, engagement and conversion.

 

An active mom with two teens. When she’s not teaming with clients to build business, you’ll find Joanne outside running, hiking, skiing and enjoying the west coast with her husband, daughters and her black lab Piper.

Joanne Macdonald

A skilled communicator, team builder and marketing professional, Joanne excels at building bridges to connect Marketing, Sales and Product teams with programs and content that drive sales. Over the past 20 years Joanne has worked with technology companies ranging from start-ups, to mid-size scaling in prep for acquisition, to industry leaders including IBM where her team launched IBM’s Mobile First offering at Mobile World Congress in Barcelona.

 

Joanne holds a Master’s degree in Business and is inspired by the opportunity to collaborate with clients to implement programs that drive awareness, customer acquisition, engagement and conversion.

 

An active mom with two teens. When she’s not teaming with clients to build business, you’ll find Joanne outside running, hiking, skiing and enjoying the west coast with her husband, daughters and her black lab Piper.

Ron Favali

Ron Favali brings nearly 20 years of experience in all aspects of digital marketing and communications. His expertise focuses on storytelling to help clients develop their message, targeting that message to the right audience and deliver it through the proper channels.

 

Ron has a proven track record in developing and executing marketing campaigns that build pipeline and also generate attention with press, analyst, and social media outlets.Specialties include communicating complex subjects to wide audiences, executive counsel, crisis communications, aligning communications to corporate goals, global coordination of external marketing campaigns and product launches.

 

Most recently, Ron served as program director responsible for all aspects of marketing and communications for IBM’s groundbreaking partnership with Apple. Other marketing and communications positions at IBM included launching IBM’s Mobile business and leading communications for IBM’s integration software and server businesses. He also led campaigns for a range of enterprises and start up clients at what was one of the fastest growing high-tech PR agencies in NYC.

Is it time to rethink your brand strategy?